We know that retailers have been studying and analysing our buying and browsing habits in detail for a while now. Last week's story regarding US retailer Target rather letting the cat out of the bag by posting coupons for baby products to a teenage shoppers' home address before she'd had a chance to tell her parents, gave some very interesting insights into their analysis and predictions on consumers changing lifestyles.
The next generation are being born into a world where their progress has been tracked in utero. These retail giants will no doubt be able to store information on whether 'junior' develops lactose intolerance by a change in purchasing or is a problem sleeper by unusual late night shopping trips.
We deal with advertising campaigns on as personal a level as possible. Making the end user feel like this message is targeting them and talking to them directly. We want to encourage user activity and social conversation.
But we also want to protect our privacy.
Who would want their parents to find out about their teenage misdemeanours through the next Tesco Clubcard mailout?!!!
Strike the balance right and your customers are your friends - brands like Spotify allow you to reach select groups of people and connectivity with Facebook allows conversations to flourish.
Have you received coupons or targetted offers from retailers that you feel have overstepped a line of privacy? Tell us about it www.facebook.com/redapplecreativeuk
If you want to find out more about targetted advertising or the creative you need to make conversation happen, then drop us a line via www.redapplecreative.co.uk
(and don't worry, we're very discreet!)
We produce content across all audio, video and digital platforms. There are now more media outlets available reaching an ever more diverse audience. We provide the content to communicate to them in one central hub of creative excellence. Our ethos is simple: Excellent relationships. Excellent creative. Excellent results. www.redapplecreative.co.uk
