Why good casting is so important.
Those of you with young children will most probably be aware of the programme for pre-schoolers on Cbeebies, Waybaloo. This cheery collection of crack induced characters are familiar for their yoga moves and more sedate programming than some of the other offerings on the channel.
So it was with much surprise a few weeks ago when a narrator was introduced for the first time. Even more surprising was the negative reaction from the parents that the narrator was none other than Dave Lamb of Come Dine With Me fame.
He is very possibly one of the most in demand voices in UK radio commercial casting and for good reason. However, much like all artists Dave is not suitable for every job that's available to him and a well experienced radio copywriter or producer should be in a position to give you a shortlist of artists who fit the brief and the brand. The artists' known work connections and profile are important considerations.Someone synonymous with a recent drink driving story in a high profile TV programme may not make the most sincere voice to a campaign on road safety.
We've spent years casting for commercials and only once have I been inclined to promote one artist specifically - well, Thierry Henry does have a certain appeal! Proffesional integrity prevailed, the hormones subsided and our casting service is thriving.
If you have an ongoing project that you'd like casting assistance with then get in touch with us here http://www.redapplecreative.co.uk/
We produce content across all audio, video and digital platforms. There are now more media outlets available reaching an ever more diverse audience. We provide the content to communicate to them in one central hub of creative excellence. Our ethos is simple: Excellent relationships. Excellent creative. Excellent results. www.redapplecreative.co.uk
