Demons Never Die

Brand new British horror flick 'Demons Never Die' is out this Friday in cinemas.

A raft of UK talent graces the screen and a phenomenal soundtrack supports the story. We're sure that you won't be going far without hearing something about it, especially if you're on Spotify as we've produced the Demons Never Die commercial.

If you can't wait and want to know more now, hunt them down on Facebook for the trailer and more details.

Internal Communications Conference

We're thrilled to be working with PR Week for the 7th annual Internal Communications Conference.
Our internal communications work has been gaining interest from various companies so we're really looking forward to showcasing our work and meeting more people from within this diverse and exciting sector.
You can hear some examples of our internal communications work here www.redapplecreative.co.uk/our-work and find out more about the conference at www.internalcommsconference.com

Amnesty Campaign Creative

After a successful campaign for radios to Burma last year, Amnesty International asked us to create their Clusterbomb commercial to run on Spotify.
It was part of an overall campaign to generate awareness on the funding of these munitions. Amnesty International are a fantastic and hard working charity and we're very pleased to have worked with them on this project.
You can hear our latest audio showreel at www.redapplecreative.co.uk

RAF Recruitment

The Royal Air Force are embarking on their first campaign with Spotify and we're proud to have created the audio to go alongside their fantastic video. There's a great deal more to the RAF than flying planes, but if your dream is to be Topgun of the British fleet then get on Spotify to find out more. Aviators at the ready!

Win with Barclaycard

We were delighted to create Barclaycard's Spotify copy for the Mercury Prize Album of the Year Award. An amazing event and this year you've got the chance to be there thanks to the lovely Barclaycard people...best have a listen to Spotify to find out how!

Easy as Child of Eden's Play

Users on Spotify may well have heard our commercial for the brand new game, Child of Eden.

We had a lot of fun with this one. Child of Eden is a game designed to be best played on a Kinnect, physically engaging the player with game through music.

The pop-up shop on Dean Street closes today so if you're in town, have a look and try the game for yourself. Failing that, check out the Child of Eden videos online, it really is an amazing game.

Who's to blame for the over-sexualisation of children?

There's much talk about the Government's plan to 'Stop the Commercialisation and Sexualisation of Children'. A panel of experts is being brought together by the Advertising Association to oversee this reform, rather than allow legislation to take hold.

None of us wants bureucrats dictating what is and isn't acceptable, but where should the line be drawn?

As advertisers and creatives there are certain things that we understand. Exclusions and time -restrictions on certain commercials, either for their product or their creative execution isn't questioned. But the music industry challenging the need for age restrictions on music videos - is this questionable?

A complainant felt that the Peugot 207 commercial confused her 5 year old boy. Yes, the commercial was edgy and had themes that a child wouldn't understand.

Was it as edgy and adult like as the music videos for Pussycat Dolls/Katy Perry/Rhianna?

Their videos contain the adult themes that their lyrics carry - all of which are played throughout the day on both radio and TV channels alike.

A trip to the shops will fair you no better, where some national, high-street retailers are stocking padded bras for pre-pubescants and t-shirts emblazoned with the slogan 'Future Wag' for three year olds. As I recall a pole-dancing kit for children was available through a major supermarket's online store a few years ago. The problem for me is that these products exist because there is a market for it. Adults are buying them for their children.

The question, I suppose I'm wondering is...can we ask recording artists and retailers to make their products more wholesome? No, artistic license and freedom of speech is paramount to the liberties this country upholds.

Would adding age restrictions on music videos make any difference? Possibly, to the parents who are concerned about their content. But there are parents who will buy their pre-teen children 18+ computer games such as Grand Theft Auto. Would these parents be concerned by their child watching Rhinna's 'S&M' video? Are these the parents that are buying these over-sexualised products for their children? Can we, should we stop them? As grotesque as some people will find this behaviour - we can't regulate parenting. Or good taste.

Cookies Expiration Date

So, from May 26th the government have given the digital world a 12 month deadline to comply with the new rulings on Cookies.

In short, ask the user before tracking their browsing. Cookies have many advantages - and yes, personal information is sacrisanct, but when we are so far into our online life how feasible will this be to enable without making browsing an unsightly mess and ridiculously time consuming?

Well, we've got a year to sort that one out!

Ronald McDonald Under Pressure to Retire?

For more than 40 years his maniacal grin has ushered swathes of children through the Golden Arches. In fact the pinnacle of the popular child's birthday party was the one hosted by Ronald McDonald (well, it was when I was young. Now they all want 'Make Over & Photo Shoot' and 'Music Video' parties where they dress up like Beyonce or Shaikra - arguably as unhealthy for the pre-teens' body image and certainly unhealthy for the parental bank balance!)

With McDonalds AGM about to commence hundreds of health professionals in the US have signed an open letter to the group claiming that their menu is making Amercian children fat and putting pressure on health services. They believe it's time for the clown to collect his golden watch and trott on to the golf course to spend his winter years.

Whilst well documented that children are brand aware from a young age and respond positively to the McDonalds' brand. Should we not stop blaming the marketing of these brands and start asking questions of the parents of these children? The odd fast food meal does not a fat child make.

Marketing and consumerism is everywhere we go and an undeniable part of modern life.

Moderation and restraint are important lessons to intil in our children.

Dear old Ronald may well be handed his P45 but I fear the tills in the restaurants won't ring anymore quietly. Children will still be getting fat and advertising, in one form or another will still be held accoutnable.

Leaked secrets

So Android phones are, apparently 'leaking' your personal information (wasn't it iPhone causing the leaked information furore just a couple of weeks ago?)

We're using smart phones more and more with an ever increasing appetite for technology in the go. It could be argued that we're simply being less precious with protecting our personal information, or perhaps we're naively trusting in our technical gadgets and their suppliers? Or could it be that consumers are just too ambivalent about this kind of virtual intrusion?

When Sony's Playstation network was compromised it seemed that the gaming addicts greatest concern was when they could start online placy again rather than whether their bank account had been raided?

This week alone we've had three briefs dealing with Apps, the App Trap won't go away anytime soon so let's hope that consumer confidence isn't damaged by news like this and it's potenial outcomes.

34 Million and Counting!

Rajar Day rolled around again for the radio industry yesterday and it's great news for commercial radio. Posting its highest ever figures commercial radio now welcomes 34 millions adults every week.

The survey also showed that the way we're listening is evolving. A quarter of all listening now takes place via a digital receiver such as DAB or Freeview. Listening via a mobile is making strides in the younger end of the market with 13.8% of 15 to 25's choosing to listen this way.

The clamour for number 1 position in the London market is always first reported, but our shining story is Oxford's Jack FM who in the past 12 months have seen their reach grow from 4% to 17%!!

Sony Success for Commercial Radio

The hangovers have faded, the shelves are weighed down with silver and the email signatures have been duly updated with announcements of awards won - yes this year's Sony awards are over.

The usual back patting for the BBC as always, but many congratulations to our friends in commercial radio who scooped a record number of awards this year.

We're especially delighted to see the 'commercial' part of commercial radio receiveing it's own accolades and rightly so. Radio is one of the few media where an advertiser can step inside the content and shape the output.

Congratulations to all the winners and finalists at this year's Sony's!

Radioplayer - one for all?

The Radioplayer is here! The BBC and it's commercial counterparts have collaborated to create an online service that allows you to listen to the station of your choice and enjoy listen back features in one place rather than at each stations individual sites. It's been much hyped in the industry, but will it be a success in a world of online listening that has been founded by speech free champions such as Spotify and Lastfm? Try it for yourself at http://www.radioplayer.co.uk/

Peter Buchanan Joins The RAB

In the world of radio, the Radio Advertising Bureau (RAB) have tasked Peter Buchanan, formerly Deputy Chief Executive of COI, with raising the creative standards in radio.

Radio is a fantastic medium, and we’re pleased to see that the RAB are continually striving to make it a keen buying choice. Perhaps a review of the creative applications will encourage more advertisers, and agencies, to include it in the media mix... we hope so.

Of course we love radio and we’ve got years of experience in producing great creative, so if you do need radio expertise then look no further than your radio team at Red Apple Creative, find out more here http://www.redapplecreative.co.uk/audio/

ASA Online Regulations

The ASA is extending its regulatory arm this March and embracing the world of online advertising into its CAP coded bosom. Not a bad thing at all. Consumer confidence is key and regulation will only aid this. 

If you’re needing guidance or advice about online advertising and how the regulations may affect you…then please get in touch with our Digital Team, we're happy to help http://www.redapplecreative.co.uk/digital/

Product Placement

As product placement prepares to arrive in our favourite programmes, canny TV executives have already spotted an opportunity. Coronation Street already has a number of its’ own branded products for sale, the infamous hotpot being one, and it’s rumoured to be considering many more.  

Could this be an ingenious way to turn a new product into a household name or will TV audiences boycott this form of advertising? Time will tell.

Needless to say audiences accept that advertising in breaks or pre-rolls is necessary if they want to keep watching their favourite shows and films on TV and online. So find out how to target these audiences effectively by talking to our video production team about commercial and viral production http://www.redapplecreative.co.uk/video/

Amnesty International Success On Spotify

Over 11,500 radios sent to Burma in Spotify appeal!  

Amnesty International is a fantastic charity and we were proud to work with them to produce online audio for their recent Spotify campaign highlighting the Burma Radio Appeal. 

The campaign was a resounding success with over 11,500 radios sent to Burma. Following her release, Amnesty International's Executive Director had chance to speak with Aung Sang Sui Kyii, who said how valuable the radio was during her house arrest to beat the censorship.

What a great result which really demonstrates the power of sound!

"I found Red Apple Creative, responsive, professional and great to work with on our recent Spotify Campaign. They were quick to turn things around to our timescales and the final audio was just what we were looking for."

Julie Milnes
Trusts and Corporate Manager

Paddy Power Score On Spotify!

Paddy Power see impressive results on Spotify! 

The World Cup didn't bring much joy to England football fans but Paddy Power had a much better performance on Spotify.

"We worked with Red Apple Creative to write and produce our first ever Spotify radio campaign. The ads targeted specific games during the World Cup and saw an impressive CTR... just a shame England couldn’t match it on the pitch!"

Roberto Coladangelo, Paddy Power Marketing Manager 

Diageo Corporate Video

Red Apple Creative produce Diageo's Northern Europe conference video. 

Here at Red Apple Creative we’re partial to the odd Guinness or two, so when Zibrant asked us to help produce a video for Diageo’s European conference we were only too happy to oblige. 

Naturally we had to test their products for ourselves... but only after the project was completed of course. 

"Working with Red Apple was a smooth and painless process, just what was required considering they only had 4 days to turn the project around from brief to completion! 

The quality of the work was of a high standard and Diageo were extremely pleased with the final result! They couldn’t believe what had been achieved considering such a short lead time on the project and we really exceeded their expectations.

Excellent communication and professionalism from all the team at Red Apple and we will definitely use them again for other projects." 

Alistair Howard

Senior Project Manager

Zibrant

ACISION CORPORATE VIDEO

Red Apple Creative produce Acision corporate video. 


We've just completed work on a corporate video for Acision which they are now showcasing on their website and at the Mobile World Congress Conference in Barcelona.

"Red Apple Creative are a professional, experienced and reliable team who were a pleasure to work with from start to finish. They understood our needs from the word go and were always on hand to ensure our video was delivered on time and in budget. I am really looking forward to working with them again in the near future!"  

Jenny Harris

Marketing Communications Manager