As product placement prepares to arrive in our favourite programmes, canny TV executives have already spotted an opportunity. Coronation Street already has a number of its’ own branded products for sale, the infamous hotpot being one, and it’s rumoured to be considering many more.
Could this be an ingenious way to turn a new product into a household name or will TV audiences boycott this form of advertising? Time will tell.
Needless to say audiences accept that advertising in breaks or pre-rolls is necessary if they want to keep watching their favourite shows and films on TV and online. So find out how to target these audiences effectively by talking to our video production team about commercial and viral production http://www.redapplecreative.co.uk/video/
