Walking to the studios last week we noticed a man loading cake slices into a bus ad.
We see many strange things near our studios - a man dressed in tin foil knight armour, a person dressed in a rhino outfit outside a notorious 'gentleman's' club.
But never cakes into a bus ad before. Still - this is London, a city of ecclectic eccentrics and you never really question these things.
So how delighted were we to find that said cakes were part of an ad campaign for Mr Kipling. Instead of the standard poster of the product, this ad allowed you to press a button and receive a free cake to try then and there!!
Absolutely genius idea. For the novelty alone you remember the ad, but to get consumers to trial the product on the spot (we'd forgotten how good Angel Cake is...)
Brilliant stuff.
Although we specialise in broadcast and digital we have to take out hats off the a really smart use of outdoor - we'd never discourage free cake!
It was so good, we might have to get some for the office - pop by if you fancy a slice!
www.redapplecreative.co.uk