Peter Buchanan Joins The RAB

In the world of radio, the Radio Advertising Bureau (RAB) have tasked Peter Buchanan, formerly Deputy Chief Executive of COI, with raising the creative standards in radio.

Radio is a fantastic medium, and we’re pleased to see that the RAB are continually striving to make it a keen buying choice. Perhaps a review of the creative applications will encourage more advertisers, and agencies, to include it in the media mix... we hope so.

Of course we love radio and we’ve got years of experience in producing great creative, so if you do need radio expertise then look no further than your radio team at Red Apple Creative, find out more here http://www.redapplecreative.co.uk/audio/

ASA Online Regulations

The ASA is extending its regulatory arm this March and embracing the world of online advertising into its CAP coded bosom. Not a bad thing at all. Consumer confidence is key and regulation will only aid this. 

If you’re needing guidance or advice about online advertising and how the regulations may affect you…then please get in touch with our Digital Team, we're happy to help http://www.redapplecreative.co.uk/digital/

Product Placement

As product placement prepares to arrive in our favourite programmes, canny TV executives have already spotted an opportunity. Coronation Street already has a number of its’ own branded products for sale, the infamous hotpot being one, and it’s rumoured to be considering many more.  

Could this be an ingenious way to turn a new product into a household name or will TV audiences boycott this form of advertising? Time will tell.

Needless to say audiences accept that advertising in breaks or pre-rolls is necessary if they want to keep watching their favourite shows and films on TV and online. So find out how to target these audiences effectively by talking to our video production team about commercial and viral production http://www.redapplecreative.co.uk/video/

Amnesty International Success On Spotify

Over 11,500 radios sent to Burma in Spotify appeal!  

Amnesty International is a fantastic charity and we were proud to work with them to produce online audio for their recent Spotify campaign highlighting the Burma Radio Appeal. 

The campaign was a resounding success with over 11,500 radios sent to Burma. Following her release, Amnesty International's Executive Director had chance to speak with Aung Sang Sui Kyii, who said how valuable the radio was during her house arrest to beat the censorship.

What a great result which really demonstrates the power of sound!

"I found Red Apple Creative, responsive, professional and great to work with on our recent Spotify Campaign. They were quick to turn things around to our timescales and the final audio was just what we were looking for."

Julie Milnes
Trusts and Corporate Manager

Paddy Power Score On Spotify!

Paddy Power see impressive results on Spotify! 

The World Cup didn't bring much joy to England football fans but Paddy Power had a much better performance on Spotify.

"We worked with Red Apple Creative to write and produce our first ever Spotify radio campaign. The ads targeted specific games during the World Cup and saw an impressive CTR... just a shame England couldn’t match it on the pitch!"

Roberto Coladangelo, Paddy Power Marketing Manager 

Diageo Corporate Video

Red Apple Creative produce Diageo's Northern Europe conference video. 

Here at Red Apple Creative we’re partial to the odd Guinness or two, so when Zibrant asked us to help produce a video for Diageo’s European conference we were only too happy to oblige. 

Naturally we had to test their products for ourselves... but only after the project was completed of course. 

"Working with Red Apple was a smooth and painless process, just what was required considering they only had 4 days to turn the project around from brief to completion! 

The quality of the work was of a high standard and Diageo were extremely pleased with the final result! They couldn’t believe what had been achieved considering such a short lead time on the project and we really exceeded their expectations.

Excellent communication and professionalism from all the team at Red Apple and we will definitely use them again for other projects." 

Alistair Howard

Senior Project Manager

Zibrant

ACISION CORPORATE VIDEO

Red Apple Creative produce Acision corporate video. 


We've just completed work on a corporate video for Acision which they are now showcasing on their website and at the Mobile World Congress Conference in Barcelona.

"Red Apple Creative are a professional, experienced and reliable team who were a pleasure to work with from start to finish. They understood our needs from the word go and were always on hand to ensure our video was delivered on time and in budget. I am really looking forward to working with them again in the near future!"  

Jenny Harris

Marketing Communications Manager